In the Gold Rush days, alluvium gold was found by panning the soil around water. Today in Winter Valley, there are riches of a different kind to be enjoyed.
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To create a point of difference in the often dry landscape of greenfield land sales, Plan B decided to play off the project name by applying a gradiated colour palette using a harmony of mineral hues founded within the rare opal, instilling a sense of playful energy that would catch the eye of young family buyers.
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A vibrant village. A convenient location. A new benchmark of local luxury. Our custom website fused product and lifestyle in an easy to use, visually appealing manner.
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In developing a brand toolkit for this young entrepreneur, we wanted to steer away from traditional fitness branding clichés and inject a little of the founders' personality to create a point of difference in what is a pretty crowded space.
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