As a friend of Plan B Marketing, we were happy to help out a young entrepreneur in developing a brand identity and positioning for her emerging personal training enterprise, Riley Brenchley Fitness, servicing clients in Melbourne’s Point Cook, Werribee, and Hoppers Crossing areas.
Our objective was to create an entry-level brand toolkit with a professional feel and longevity that could hold its own beyond the businesses initial growth period. We were very clear in steering away from traditional fitness branding clichés and inject a little of the founders' personality to create a point of difference in what is a pretty crowded space.
We also wanted to inject a little femininity into the identity without sacrificing the element of strength. The resulting, typographically driven logotype takes the form of a stamp type device which also has a bit of nostalgic, varsity feel. The colour palette is a reinforcement of the strong yet feminine theme, with high visibility across both printed and digital execution.
We extended this concept to company stationery and branded fitness merchandise.