Alluvium Ballarat — Identity and Placemaking Campaign
Opportunity has long driven people to Ballarat. Community is why they made it home.
In the Gold Rush days, alluvium gold was found by panning the soil around water. Today in Winter Valley, there are riches of a different kind to be enjoyed. Alluvium offers everything you need to forge your new future, with access to all the convenience of shopping, schools, local parks and neighbourhood infrastructure, only 6 kilometres from the historic setting of Central Ballarat.
Mondous Property has built a strong reputation in the residential property space, delivering quality medium to high density residential and land development projects to Victorians for over 50 years. Land sales campaigns quite often take the 'path most travelled' approach, that good enough is enough and that the land will move itself if the price and the location are right.
But with increased competition in the region, Plan B was driven to create a unique and visually compelling identity that played to the heritage of the area and the materiality of the word alluvium, by using it as a metaphor for growth and opportunity.