Optic Energi delivers innovative telecommunications networking and infrastructure solutions to a range of businesses and industries that demand safer, more intelligent, and more environmentally conscious results.
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In developing a brand toolkit for this young entrepreneur, we wanted to steer away from traditional fitness branding clichés and inject a little of the founders' personality to create a point of difference in what is a pretty crowded space.
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The terms design-led, architecturally backed, progressive, experienced, trusted and reputable, were all used as cues in the realisation of a brand mark that we developed as a 'makeover' of the traditional builder style logotype.
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