With over 20 years experience and best practice reputation in the telecommunications industry, Optic Energi Australia needed a brand update that would match their position as an industry leader, and reinforce the family-business values that have driven their success.
As part of a wholistic overhaul of the Optic Energi brand, Plan B first undertook an audit of the company's messaging to see where we could amplify Optic's capabilities, values and a sense of authority in the industry.
From this footing we were able to determine that Optic’s point of difference was their commitment to delivering innovative, economical and environmentally conscious results in conjunction with their investment in the people behind the business that ensured satisfied customers in front of the business — people powering technology.
Looking to their existing logo for cues, we proceeded with a continuation of the node theme in the shape of a non-static 'O', to add a sense of dynamism and movement, the tesselation making the mark identifiable as representing a technology based enterprise.
We also decided to evolve rather than reinvent the colour palette, bringing it into a more contemporary, digital space by adding a contrasting base colour to give a sense of authority and really elevate the company visually from their competitors.
As part of a first stage roll-out, we have applied the new brand identity and graphic language to a new corporate stationery suite including business cards, letterheads and custom corporate folders.
An initial worksite photoshoot has allowed us to produce a vibrant and personable preliminary corporate brochure, and we are currently working on additional shoots ahead of a digital roll-out and environmental signage for the company’s head office in Heatherton.
Optic Energi Australia
Late April, 2020
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