Trilogy Place — Identity and Campaign Updates
Plan B Marketing was engaged by Village Building Co. to design and implement a brand refresh for an existing off-the-plan townhouse campaign that was more in line with the premium quality of the product and its strategic project location.
While the new identity concept takes some design cues from the original, we set out to design something that reflected the development's sense of place, and the opportunity to establish a home in such a tightly-held, established suburb in Melbourne's 'green belt'.
The new brand identity and visual language has so far been rolled out across all site and display signage, microsite elements, press and digital advertising and various pieces of printed collateral.
Village Building Co.