Although Monomeath had been delivering new homes in Victoria for over 20 years, their online presence had become weakened by increasingly design savvy competition, and their brand identity did not accurately represent the quality and prestige associated with its products and service. Plan B were engaged to overhaul the existing Monomeath brand identity and website, and ensure that across all touchpoints, the company projected excellence in design, construction, service and innovation.
We looked at a number of influences in the development of a new brand identity including the customisation of a more contemporary typeface that references the linework and curves of modern architecture and design. Another key component was the evolution of the brand colour palette -- not only did we feel a more neutral colour palette would elevate the Monomeath brand as it moves into a new phase, it will also alleviate some of the inherent masculinity in the current brand.
Our objective was to create a lasting impact that wouldn't date quickly, a more sophisticated palette that allowed for product imagery to shine through unobstructed, and also sit alongside individual project development identities if the need arose.
The resulting identity and brand style guide was applied to a suite of printed and digital corporate stationery, printed product brochures and display home signage.